Lecturers and Mentors of the Marketing School

Lecturers and mentors

Our lecturers and mentors are not just instructors but true expert practitioners who face challenging marketing tasks every day. The knowledge and methodologies they share are grounded in real case experience. This ensures that our students gain current and proven tools that can be immediately applied in their work.

Social media marketing

Лектор

Pozniakova Julia

Citrine

I have over 10 years of experience in the field of marketing. Working at the digital agency Citrine allowed me to collaborate with both large corporations and small companies, which helped me deeply understand their needs and learn how to build effective strategies for success in various market conditions. I’m well-versed in the specifics and nuances of creating marketing strategies—from analysis and planning to their successful implementation across different industries. This inspires me to share the experience and knowledge I’ve gained at the marketing school, helping others achieve outstanding results and unlock the potential of their businesses.

Mentor

Tkachuk Olena Volodymyrivna

Founder (Citrine Digital Marketing Сompany), Director (СITRINE DMA) и Docent (The Kyiv National Economic University named after Vadym Hetman)

I have over 20 years of experience in the field of digital marketing, which allows me to consider myself an expert. Throughout my career, I have successfully worked with major international brands, developing innovative strategies that changed the rules of the game and increased profits. Thanks to my deep knowledge and practical skills, I skillfully combine traditional approaches with modern digital tools, enabling me to achieve outstanding results. I will share my valuable insights with you, teach you effective methods of online promotion, and help unlock the full potential of your business in the digital environment.

Лектор

Shcherbachenko Yulia Serhiivna

МІС «Аптека 9-1-1»

I began my professional journey as a copywriter for medical portals. It was a conscious choice since philology and an interest in healthcare have always been an integral part of my personality. After gaining experience writing extensive analytical medical articles, I went on to work at the women’s online magazine Clutch.ua, where I also managed a health column. A breakthrough in my career came with apteka24.ua, where I joined as a senior copywriter. After just three months, I became the editor-in-chief and formed my own editorial team, and three months later, I took on responsibility for the entire content department, including content managers and a photographer. In 2024, I happily joined MIS “Apteka 9-1-1” to continue doing what I love.

Digital marketing

Mentor

Tkachuk Olena Volodymyrivna

Founder (Citrine Digital Marketing Сompany), Director (СITRINE DMA) и Docent (The Kyiv National Economic University named after Vadym Hetman)

I have over 20 years of experience in the field of digital marketing, which allows me to consider myself an expert. Throughout my career, I have successfully worked with major international brands, developing innovative strategies that changed the rules of the game and increased profits. Thanks to my deep knowledge and practical skills, I skillfully combine traditional approaches with modern digital tools, enabling me to achieve outstanding results. I will share my valuable insights with you, teach you effective methods of online promotion, and help unlock the full potential of your business in the digital environment.

Лектор

Shcherbachenko Yulia Serhiivna

МІС «Аптека 9-1-1»

I began my professional journey as a copywriter for medical portals. It was a conscious choice since philology and an interest in healthcare have always been an integral part of my personality. After gaining experience writing extensive analytical medical articles, I went on to work at the women’s online magazine Clutch.ua, where I also managed a health column. A breakthrough in my career came with apteka24.ua, where I joined as a senior copywriter. After just three months, I became the editor-in-chief and formed my own editorial team, and three months later, I took on responsibility for the entire content department, including content managers and a photographer. In 2024, I happily joined MIS “Apteka 9-1-1” to continue doing what I love.

nearestourses

Personal brand for top managers

online | video | Individual | offline

The course is designed for leaders who aim to strengthen their influence and build a solid reputation in business. Throughout the course, you will learn how to develop and manage your personal brand, one that reflects your values, leadership qualities, and professional achievements. We’ll show you how to leverage media, social networks, and public speaking to enhance your image, and how to turn your personal brand into a tool that drives growth and success for your company.

Start:

17 January

Document:

Certificate

Details

Personal brand

online | video | Individual

The course is designed for those who want to create and develop a unique image that stands out among competitors and attracts the attention of their target audience. Through the course, you will learn to identify your strengths, build a positioning strategy, and leverage social media and media channels to promote your brand. We will cover how to effectively manage your image, build trustful relationships with your audience, and create content that reflects your values and professional achievements.

Start:

24 January

Level:

початковий

Document:

Сертифікат

Details

Reputation risks

offline | video | Individual

The course is designed for professionals who want to master tools for managing reputational risks and minimizing potential threats. Throughout the course, you will learn to identify and assess reputational risks, as well as respond to crisis situations. Using real cases, we will examine best practices for maintaining a positive image.

Start:

27 January

Hours:

34

Level:

elementary

Document:

Certificate

Details

Marketing Director

Individual | video | online

The course is designed for those who aspire to take leading positions in the marketing world. It covers all key aspects of managing marketing processes — from strategy development and planning to team management and analytics. You will learn how to build effective marketing strategies that drive real business results.

Start:

29 January

Hours:

34

Details

all courses

reviews

My experience in marketing and advertising spans 25 years. And throughout this time, I have continued to learn, including from international marketing "gurus." Ms. Olena Tkachuk exceeded all my expectations for training. Not only because of her exceptional professional level but also due to her ability to inspire the successful completion of star-level tasks. I highly recommend training with Ms. Olena if you want to create a breakthrough in your marketing strategy and brilliantly implement it.

Slepova Valeria

Альпен Фарма, продакт менеджер

At the time of purchasing the course, I was already working as a marketer, but I lacked theoretical knowledge and skills in some areas. So, I was looking for a course with practical information from experienced experts. And I found it! The webpromexpert team is an absolute gem! I especially want to thank our mentor, Olena Tkachuk. She is an experienced marketer who truly inspires you to learn. Looking at her, I finally decided who I want to become when I "grow up" :) The training was engaging, and I was able to implement many new ideas in my project. Also, thanks to the opportunity to ask questions and interact with lecturers and groupmates, you will definitely find answers to questions relevant to your project. I am completely satisfied with the results and will definitely recommend it to my colleagues. I’m also already planning to purchase the next course on GA4 :)

Victoria Vrublevska

A huge thank you to the Web Promo Expert team for the invaluable experience. Special thanks to curator Olena Tkachuk.Thanks to this new experience, I improved my skills and gained new knowledge. Everything is awesome.

Stasyan TV

Finally, it's my turn to share my impressions I took the "Internet Marketing Specialist" course and was very, very satisfied, so I plan to continue my studies at Webpromoexperts. I really liked the format: webinars were held in the evening or could be watched as recordings. The information is presented in an engaging way, not just as dry lectures, but always with specific actions in programs (what to click and so on). Completing homework was especially helpful, as it makes up 70% of the work needed to master the material. I would also like to highlight our group curator, Olena Tkachuk, who always went over the material additionally if it was needed, either individually or for the whole group. Moreover, additional questions could be addressed to other course lecturers. In 4 months, I was able to systematize my knowledge and learn many new tools. I am more than satisfied—it's a 5+ experience, and now I recommend it to everyone

Nadezhda Palanskaya

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